Craft our story.
<aside> 📌 Public Narrative (People, Power, Change)
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A story of self communicates the values prompting you to act.
A story of us communicates values shared by those with who we would like to act.
A story of now communicates the urgent challenge to those values that demand action now.
Further inputs might include;
Q. How did you find us?
Share the story with everyone. Create a video as part of the onboarding. Introduce every new person to it. Continue to refine over time.